Be Aggressive, Be Be...
Open Letter to Elizabeth Spiers
Re: Women's magazines
When you're done dumping on the mass market women's magazine audiences by claiming there's a pretty vacant slot for a "smart women's mag" (have you considered how a selection of current blogs by women probably fills this void collectively?), you might want to ponder some of the reasons behind Mirabella's failure and the same ones Bee Magazine will soon face. Or you could, I dunno, stop complaining about editors who are supposedly unwilling to take risks long enough to put on your own print entrepreneurial raincoat and see if you don't get struck by a lightning bolt of market demand reality.
Re: Women's magazines
When you're done dumping on the mass market women's magazine audiences by claiming there's a pretty vacant slot for a "smart women's mag" (have you considered how a selection of current blogs by women probably fills this void collectively?), you might want to ponder some of the reasons behind Mirabella's failure and the same ones Bee Magazine will soon face. Or you could, I dunno, stop complaining about editors who are supposedly unwilling to take risks long enough to put on your own print entrepreneurial raincoat and see if you don't get struck by a lightning bolt of market demand reality.
