Ode to a 25 Year Old Account Planner
There's a lot of hub-bub surrounding the Comscore Blog report co-sponsored by Six Apart and Gawker Media. There's nothing I like more than hub-bub, especially when statistics are involved so I wrote Comscore and I'm currently waiting for a response on some of these numbers. I would also like to know why Six Apart and Gawker Media didn't bother to ask Weblogs Inc (WIN) to be involved with the development of this research project considering they are one of the biggest blog networks. Can't we all just get along? I don't think we've seen the end of discussing this tasty little report.
Date: Tue, 9 Aug 2005Note: It's relevant to point out that Rick Bruner, director of research at DoubleClick, helped develop the list of the top 400 blog domains as well as co-authored the report. Rick and Nick Denton are old friends from their Budapest days. Also, I wonder what Six Apart thinks of WIN's Blogsmith software, which is possible competition for Six Apart's Movable Type, being released to the public.
From: "Andrew Krucoff"
Subject: Blog Report
To: press@comscore.com
Hi, I'm a citizen media reporter and I run a blog called Young Manhattanite. I've read your new blog report and I have a background in surveys and online panels so I understand the theory behind the methodology. The overall findings are quite impressive and I'm pleased some light has been shed on blog traffic so that advertisers can get a better feel of their worth.
My problem, and question, has to deal with with the individual breakout of specific blogs and determining their rank by unique visitors and visits. Publicly available stats highly contradict these rankings and I'm curious as to how you would explain a blog like Gawker.com, among others, (is it a coincidence they co-sponsored this report?) would rank so much higher than Engadget when Engadget's traffic dwarfs Gawker.com's in reality?
How reliable is this panel data when projected on blogs with considerably less traffic than, say, the top 100 sites on the Internet overall?
Thanks,
Andrew Krucoff
http://youngmanhattanite.com
Comments:
I left a long comment about all this on Jason's blog, here: http://calacanis.weblogsinc.com/entry/1234000907053781/#comments
Nice try, Rick. Shame it looks like a beautiful bronze sculpture of Venus de Milo but smells as though it were cast in cow manure with a lick of gold paint quickly applied for surface sheen!
You mean blog entrepreneurs are just as self-serving, truth-twisting and colluding as the Rupert Murdochs of this world? Unpossible!
Okay, I need to get out of the house more, because I'm finding all of this far too entertaining.
BlogSmith, eh? We all know how well it went for the Silicon Alley 100 when they started moving away from content and design into the development sphere.
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