Tooting Your Own Shofar

From Jew 2.0:

Why blogs?
Jewish organizations have slowly begun to adopt weblogs as a means of furthering communication with their constituents in a more informal and timely fashion than possible with perennial marketing materials like newsletters, program catalogs and e-mail blasts.

Blogs are elective and non-intrusive: No one wants to get more than one e-mail a month from their local synagogue or JCC. Abusing your e-mail list to bombard your constituents with program information can often lead to a flurry of subscription cancellations. With a blog, your constituents can check in when they want, which gives them a feeling of empowerment in their relationship to your organization. In that, a blog can bring visitors back to your website every week, if not every day, without them feeling forced to do so.

Blogs provide an excellent delivery vehicle for "supporting material" which can garner further interest in your upcoming events. For example, you can’t put an audio or video clip in your printed program catalog (and sometimes it’s even unwiedly to do so in your online program catalog). However, you can easily put such content on your blog.

Blogs allow you to do follow-up on your events. By letting constituents know how badly they "missed out," they’ll be more inclined not to miss out in the future. People also like seeing things portrayed in such a way that makes them excited to say, "I was there!"

For advocacy organizations, like Honest Reporting (Backspin) or the National Jewish Democratic Council (NJDC Blog), the draw is more obvious: Blogs allow fast, widely-distributed response to issues as they unfold. In that, your organization can issue an informal, preliminary response to an issue while "official" statements slowly work their way through bureaucratic channels.

The 92nd Street Y (92Y Blog) provides the best example of the afformentioned applications of blogging.

Stick that in your tefillin and smoke it.