Cutting Off the Long Tail Will Only Make It Grow Back Thicker
1. Follow-up to the Jason Calacanis Wikipedia Perpetual Fundraising Machine (JCWPFM) model*: He gets close to something that is considerably less offensive than his previous ideas. The latest proposal involves adding a simple non-branded "search the web" box at the top or left sidebar of Wikipedia pages to mint money in a similar way Firefox does.
That almost buys a ticket on the non-commercial gravy train but it's really no different than hosting an indefinite searchathon without the possible benefit of catching a dirty naked hippie butt between pledge breaks. (Though maybe you'd get a Wikipedia umbrella after your 100th search?) Nah, nice thought but totally unnecessary. If that's what you want, just get Google and Yahoo to slice off some of their salami billions to fund Wikipedia and other charitable causes directly. Why add complicated layers to the philanthropy process? It's the Internet, dude. AOL Keyword: Disintermediation.
*JC, like how I avoided the dirty "ad" word?
2. Hi-fives and gentle chest-bumps for Jeff Jarvis in his handling of a request from Richard Edelman and the Word of Mouth Marketing Association (who don't even deserve linkage) to speak at their next conference. He basically said, "this mouth is not for rent." Preach it, Father Jarvis. I would have gone with, "we do not suck cock for money."
3. Bonus Brain Tazer: On 10/30, Gothamist got a redesign and today Brian Van was pictured on Gawker as Malcolm Gladwell. What's next in the Fibonacci number series for Friday?
That almost buys a ticket on the non-commercial gravy train but it's really no different than hosting an indefinite searchathon without the possible benefit of catching a dirty naked hippie butt between pledge breaks. (Though maybe you'd get a Wikipedia umbrella after your 100th search?) Nah, nice thought but totally unnecessary. If that's what you want, just get Google and Yahoo to slice off some of their salami billions to fund Wikipedia and other charitable causes directly. Why add complicated layers to the philanthropy process? It's the Internet, dude. AOL Keyword: Disintermediation.
*JC, like how I avoided the dirty "ad" word?
2. Hi-fives and gentle chest-bumps for Jeff Jarvis in his handling of a request from Richard Edelman and the Word of Mouth Marketing Association (who don't even deserve linkage) to speak at their next conference. He basically said, "this mouth is not for rent." Preach it, Father Jarvis. I would have gone with, "we do not suck cock for money."
3. Bonus Brain Tazer: On 10/30, Gothamist got a redesign and today Brian Van was pictured on Gawker as Malcolm Gladwell. What's next in the Fibonacci number series for Friday?
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