Thursday, March 29, 2007

Know Your Fights - All Three of Them

Shit, I swore I wouldn't touch this (my name is Andrew and I'm an assoholic) but I've been baited with the mythical 3-foot San Loco burrito in a 4am drunken stupor. Do the wrath. But this isn't a total breach of my pledge considering the angle here and I think I can only manage two bites before puking, so...

Rumors on the Internets: Lockhart Steele to leave Gawker Media?

Score, a direct hit. Now they're planting stories with Nick Douglas who is still racking up points on a Gawker Media 1099? Damn dudes, next time use Standard Deviance for a false leak to throw off the urine-soaked scent. (Pause of honor for Ellen who got out of blogging shortly after Sac made a visit to New York. Spooked us all, frankly.) Lock isn't parting with Nick anytime soon. Ever? Well, even marriages of convenience eventually wear out their welcome in cheap sublets.

But why would he? He gets paid in pretty pink Lincolns from heaven to be nothing more than a figurehead IM buffer between editors, tech and Nick. Think Lifehacker or Jalopnik need much oversight? Sorry, Lock drives a Bentley, not a Jaguar OS-XKR. (All for you, Spinn.) Nick gives him total freedom to work on Curbed Enterprises all day long and he benefits greatly [via free drinks and links] from the association. Again, nice move making BL the public face.

Lock was the only person in New York who Nick had any reason to think of as a competitor. What's the smart business move? That's easy. Kill the fucker, dump the body in the East River and take a victory lap around Manhattan on a jet ski. Nick opted for route B and made him an employment offer, one he could refuse but not likely. Lock, being the type of guy who was always the designated driver in high school for parties and Phishin' trips, was all too willing to play the big man on campus role for the first time in his life. Money will always get you laid, sure, but throw in primo edgy blog status? You might not even have to wear a condom.

I personally would have slow-played the hand (my right one - pow!) but Lock is not the dumbest person alive and he made sure to get a chunk of Gawker equity in a deal that even Spiers wasn't privy to research or analyze. They all start blog networks in the end, right? What's really rolling down the pike is a pay hike and formal announcement of the Gawker/Curbed merger. I mean, how long can you re-purpose the same content over and over, insult the blogosphere and your audience with a charade of Dentonian proportions? (I know I just used the head to describe the tail but cut me some cold-blooded reptilian slack.)

Anyway - yes, we're at anyway - it's good timing. Pre-summer plans for Beached versions of Deadspin and Kotaku are already under way.

*99, please feel free to re-write this the right way. I have another version where Lock leaves GM in a nasty power struggle and Choire takes back the job he had when he originally left for the Observer. I get the feeling Lock fell out of favor with Choire way back then. Just a Balthazar hunch.
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