Beached Wail
Fortunately I'm in the business of pleasing no one but myself (and the poor, hungry, disadvantaged, etc.) so your panting comments of disappointment fall on crossed legs. Still, I hear your pain even if I don't feel it so I offer up my original idea to commemorate Lock leaving Gawker. Ladies and gentlemen, without context or explanation, I offer the original Bloghaüs Business Plan as drafted by Dennis Crowley with the input of the usual suckholes. Watch the dots connect and explode.
Operation: Summer House 2005
February 1, 2005
Overview
In the past couple years, weblogs have emerged as the most significant new form of Internet media since the creation of the web. High-profile blogs now draw hundreds of thousands of daily visitors—not to mention mainstream advertisers.
Among the most prominent of these blogs is the circle of New York City bloggers, a group that approximately 20 individual weblogs draw over 100,000 unique visitors a day and over 2 million pageviews a month. The group is young (ages 21-34), media-connected— frequently appearing in the pages of the New York Times, New York Magazine, and Wired Magazine, among others—and recognized as highly influential within their sphere.
For the summer of 2005, the major players in the New York City weblog scene are teaming up to go where no bloggers have gone before: the Hamptons. The result is the BLOGGER SUMMER HOUSE 2005, an environment where new ideas, trends, and memes are created, circulated—and blogged. From the home base—a summer house on Long Island—the resident bloggers are undertaking a group blog that will document the goings-on in the house, and the Hamptons summer lifestyle.
The Opportunity
Opportunities to sponsor the BLOGGER SUMMER HOUSE 2005 and its related weblog are being made available on a high profile, limited basis.
Though the concept of a sponsored Hamptons house is not new, the concept of documenting it on an ongoing basis, all summer long on a weblog, is. Sponsors would participate in the house itself, supplying goods and branding materials for distribution, use, and display. Sponsors will also be featured as advertisers and sponsors on the BLOGGER SUMMER HOUSE blog, which will be written by the house residents.
The house blog will feature a minimum of 25 posts per week (averaging 5 post per day, Monday through Friday) from different authors. The content of the posts would focus on house activities while also telling the larger narrative of summer in an exclusive resort community. Digital photographs will compliment the posts, assuring sponsors frequent placement and mention on the site.
It is expected that the convergence of media interest in blogging, and the annual fascination with the Hamptons, will result in significant offline media coverage for the website. Further, given the resident bloggers connections in the Internet Media world, the buzz on the net about the project should be significant.
Cast of Characters
The BLOGGER SUMMER HOUSE 2005 counts among its residents many of the most well-known, influential bloggers in New York City (see Appendix A).
It's expected that the house will have between six and ten guests per week. Guests from the New York media, blog, tech and music scenes will also appear as houseguests on a regular basis.
The content of the posts to the summer house weblog will be exclusive. Each contributor will promote his or her participation by linking to the summer house weblog from his or her own personal site.
Sponsorship
Sponsorships are a combined product/advertising opportunity.
The house blog will be designed to support three placement opportunities for advertisers over a three-month period (June, July, August). Note: August includes the first two weeks of September including Labor Day.
The cost per each sponsor is $15,000 plus product (as the sponsor sees fit), or $50,000 for a single sponsor.
Appendix A: Cast of Characters
The cast of characters would include, but would not be limited to bloggers from:
[redacted]
Sorry, I can't bring myself to show this list but "The Real Janelle" was on it so you know we meant business.
The Replacements - "Somethin' to Dü"
Operation: Summer House 2005
February 1, 2005
Overview
In the past couple years, weblogs have emerged as the most significant new form of Internet media since the creation of the web. High-profile blogs now draw hundreds of thousands of daily visitors—not to mention mainstream advertisers.
Among the most prominent of these blogs is the circle of New York City bloggers, a group that approximately 20 individual weblogs draw over 100,000 unique visitors a day and over 2 million pageviews a month. The group is young (ages 21-34), media-connected— frequently appearing in the pages of the New York Times, New York Magazine, and Wired Magazine, among others—and recognized as highly influential within their sphere.
For the summer of 2005, the major players in the New York City weblog scene are teaming up to go where no bloggers have gone before: the Hamptons. The result is the BLOGGER SUMMER HOUSE 2005, an environment where new ideas, trends, and memes are created, circulated—and blogged. From the home base—a summer house on Long Island—the resident bloggers are undertaking a group blog that will document the goings-on in the house, and the Hamptons summer lifestyle.
The Opportunity
Opportunities to sponsor the BLOGGER SUMMER HOUSE 2005 and its related weblog are being made available on a high profile, limited basis.
Though the concept of a sponsored Hamptons house is not new, the concept of documenting it on an ongoing basis, all summer long on a weblog, is. Sponsors would participate in the house itself, supplying goods and branding materials for distribution, use, and display. Sponsors will also be featured as advertisers and sponsors on the BLOGGER SUMMER HOUSE blog, which will be written by the house residents.
The house blog will feature a minimum of 25 posts per week (averaging 5 post per day, Monday through Friday) from different authors. The content of the posts would focus on house activities while also telling the larger narrative of summer in an exclusive resort community. Digital photographs will compliment the posts, assuring sponsors frequent placement and mention on the site.
It is expected that the convergence of media interest in blogging, and the annual fascination with the Hamptons, will result in significant offline media coverage for the website. Further, given the resident bloggers connections in the Internet Media world, the buzz on the net about the project should be significant.
Cast of Characters
The BLOGGER SUMMER HOUSE 2005 counts among its residents many of the most well-known, influential bloggers in New York City (see Appendix A).
It's expected that the house will have between six and ten guests per week. Guests from the New York media, blog, tech and music scenes will also appear as houseguests on a regular basis.
The content of the posts to the summer house weblog will be exclusive. Each contributor will promote his or her participation by linking to the summer house weblog from his or her own personal site.
Sponsorship
Sponsorships are a combined product/advertising opportunity.
The house blog will be designed to support three placement opportunities for advertisers over a three-month period (June, July, August). Note: August includes the first two weeks of September including Labor Day.
The cost per each sponsor is $15,000 plus product (as the sponsor sees fit), or $50,000 for a single sponsor.
Appendix A: Cast of Characters
The cast of characters would include, but would not be limited to bloggers from:
[redacted]
Sorry, I can't bring myself to show this list but "The Real Janelle" was on it so you know we meant business.
The Replacements - "Somethin' to Dü"
