Who Wears Short Shorts?

I've seen flash flip books before, but never ones that you could easily embed. Well done, Doubleday Broadway!

UPDATE: Now that I've posted I can see it's rubbing up against the walls of this blog going three-wide into turn 2 (get it? NASCAR lit!) and re-sizing only obstructs the feature. At least it still works and didn't completely break YM. But another thing, where's the share book/code functionality like I saw on the original? And why am I now cracking on an old media company in their honest efforts to embrace Web 2.0 like Jarvis, Calacanis and Fred Wilson would?? Still, a step in the right direction. This has been downgraded to "Good, needs more work."

(Sorry, the day job gets me all gay for stuff from time to time. 99, get blogging and say something mean to darken the mood around here.)