Friday, March 14, 2008

Small Business Administration

I was sitting in a kitchen on Potrero Hill making a little extra scratch helping package some entirely addictive maple bacon lollypops and my friend reminded us not to dip into the supply. It dawned on me -- everything I know about entrepreneurialism I learned from Biggie Smalls, who pretty much summed up the basic principles of sustaining good business practices from a strictly realist perspective.

Of course, you can find his work pretty much anywhere you look -- his legacy will live on for some time. But this recording was taken from a 12" single, and I'd like to take a moment and sing the praises of this historically unique distribution form. For starters, they cost about six or seven bucks, and could usually be had for nearly free from labels through record clubs.

By stretching just a few minutes of audio over the entire face of a 12", 33rpm LP, the individual grooves can be set wider, providing for increased low-end bass dynamics which is critical in a club environment. That little sigh at the beginning of the track is on the four as a timing device to match the intro to another beat. Three versions -- a dirty, a clean and an instrumental -- are provided. With a second copy of the record, a DJ can keep the beat rolling indefinitely for freestyling MCs.

It's as if the record labels were giving this shit away for free, encouraging DJs to lay remixes in the cut, all in the hopes of getting clubgoers and radio listeners hooked and coming back for more. Wonder where they got that idea?

The Ten Crack Commandments by The Notorious B.I.G.

That the intro sample (selected by the legendary DJ Premier) is from Chuck D. serves to reinforce the backhanded critique of black market capitalism. From the appropriately titled Life After Death.

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